Free Shipping on Orders Above ₹999 The Launch Collection — Cotton Twill · Linen Blend · Linen Trousers Engineered for Indian Conditions — GSM on Every Tag
Free Shipping on Orders Above ₹999 The Launch Collection — Cotton Twill · Linen Blend · Linen Trousers Engineered for Indian Conditions — GSM on Every Tag
Free Shipping on Orders Above ₹999 The Launch Collection — Cotton Twill · Linen Blend · Linen Trousers Engineered for Indian Conditions — GSM on Every Tag
Free Shipping on Orders Above ₹999 The Launch Collection — Cotton Twill · Linen Blend · Linen Trousers Engineered for Indian Conditions — GSM on Every Tag
Free Shipping on Orders Above ₹999 The Launch Collection — Cotton Twill · Linen Blend · Linen Trousers Engineered for Indian Conditions — GSM on Every Tag
Free Shipping on Orders Above ₹999 The Launch Collection — Cotton Twill · Linen Blend · Linen Trousers Engineered for Indian Conditions — GSM on Every Tag
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Journal

A day in an Indian shirt
Journal

A day in an Indian shirt

Morning fresh. Noon sweat patches. Evening misery. How everyday shirts fail — and what we did about it.

Cotton isn't always cool. Here's why.
Journal

Cotton isn't always cool. Here's why.

Two cotton shirts can behave completely differently in Indian heat. The answer is in the weave and the weight — not the fibre.

What is GSM, really?
Journal

What is GSM, really?

The single number on a shirt tag that tells you whether it will breathe at 38°C — and why almost no Indian brand prints it.